Digital strategy and agenda combine digitalization initiatives
Client: Statutory health insurance (>15 billion€ household volume)
A large statutory health insurance company was looking for a clear direction in the digitalization of its company.
Individual, uncoordinated digitisation initiatives already existed within the company. There was no cooperation between the individual departments and managers in these projects. A joint digital strategy was also lacking.
Solution and approach
SKC started its extensive consultancy with a landscaping of the digital trends to systematize the external perspectives.
The existing digitisation initiatives were evaluated on the basis of a jointly created system. Based on this, a project portfolio was created.
The top management was brought together in joint workshops and developed a digital strategy. The more than 10,000 employees will be able to use this strategy in future digitisation projects.
In addition, a digital agenda was created, combining practical application examples with the digital strategy.
The developed digital strategy serves as an orientation framework and decision-making aid for all upcoming digitisation projects.
An interdisciplinary core team has been established to coordinate the digitisation initiatives within the company. The cooperation between the various departments and the exchange of knowledge between them have improved considerably as a result of the creation of the digital strategy.
The first implementation of digital creative formats, such as Design Thinking or Business Model Canvas, was very popular and inspires future projects.