Strategic challenges for DiGA price negotiations

DiGA Update Digital (Video)

Tue, 2022 / 05 / 17
Britta Marquardt, head of digital benefit law, medical device law and hospital market from the German Pharmaceutical Industry Association (BPI) in an interview with Prof. Matthias P. Schönermark, M.D., Ph.D., managing director of SKC.

The expected operational and strategic challenges and opportunities for digital health applications (DiGAs) in price negotiations with the GKV-Spitzenverband (GKV-SV) are discussed as part of the event series "BPI Update Digital: Digital Health Applications".

Watch the complete video (German only) on YouTube: DiGA Update Digital: Price Negotiation.

The 16-minute video interview provides answers to the following questions:

  • What are the biggest challenges for DiGA-providers during price negotiations?
  • How can DiGA-providers prepare themselves optimally for DiGA price negotiations in terms of content and process?
  • Why is it essential to describe the situation of care and derive a monetization logic?
  • Which experts should form a negotiating team for DiGA price negotiations with the GKV-SV?
  • How can DiGA-manufacturers optimally structure the dramaturgy of the three negotiation meetings with the GKV-SV?

With our longstanding AMNOG-expertise we support DiGA-providers with a customized market access strategy – all the way from the development of the value story to successful price negotiations.

About the author

Ihr Ansprechpartner Prof. Matthias P. Schönermark, M.D., Ph.D.
Prof. Matthias P. Schönermark, M.D., Ph.D.
Founder and Managing Director
Fon: +49 511 64 68 14 0 – 0
Fax: +49 511 64 68 14 18
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