Strategic challenges for DiGA price negotiations
DiGA Update Digital (Video)
The expected operational and strategic challenges and opportunities for digital health applications (DiGAs) in price negotiations with the GKV-Spitzenverband (GKV-SV) are discussed as part of the event series "BPI Update Digital: Digital Health Applications".
Watch the complete video (German only) on YouTube: DiGA Update Digital: Price Negotiation.
The 16-minute video interview provides answers to the following questions:
- What are the biggest challenges for DiGA-providers during price negotiations?
- How can DiGA-providers prepare themselves optimally for DiGA price negotiations in terms of content and process?
- Why is it essential to describe the situation of care and derive a monetization logic?
- Which experts should form a negotiating team for DiGA price negotiations with the GKV-SV?
- How can DiGA-manufacturers optimally structure the dramaturgy of the three negotiation meetings with the GKV-SV?
With our longstanding AMNOG-expertise we support DiGA-providers with a customized market access strategy – all the way from the development of the value story to successful price negotiations.