Health apps and placebo effect
A recently published study shows a placebo effect with health apps
The international research team led by Gunther Meinlschmidt and Esther Stalujanis of the University of Berlin randomized a total of 132 patients into four study groups, which were told at different time points that the application would have an effect. Group one was told prospective that an effect could be expected, while group two was retrospective told that an effect had occurred. In group three, both statements were combined. Group four received no statement as a control group.
- The variable "day of intervention" was negatively associated with credibility and expectation. This suggests the interpretation that application credibility decreased with duration of us.
A significant three-way interaction was found between the retrospective and prospective efficacy statements and the intervention day, which means that statements regarding the effect of an application can have a positive influence on the use and credibility of an application, which would lead to fewer patients dropping out of treatment - a problem that some applications are currently facing (3).
Continually evolving scientific evidence and the adherence issues just mentioned are just two of many reasons why applications need a comprehensive value story and go-to-market strategy. At SKC, we can support you in terms of the formulation of this value story and highlight value propositions for providers, health plans and, most importantly, patients.
Author: Sebastian Marben, M. Sc.
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M. Sc. Health Economics
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